Best Mailchimp Alternatives

Mailchimp is the best-known email marketing platform — campaigns, automations, and a marketing CRM for small business. If it doesn't fit your pricing, workflow, or feature needs, here are 5 alternatives worth comparing — including options with a free plan.

Looking for the original? See the full Mailchimp listing.

At a Glance

ToolBest forPricingFree planOpen sourcevs Mailchimp
Kit logoKitCreators selling courses, products, or paid contentFreemium · from $25/moCreator-focused with visual automations, tagging, and digital product sales — free to 10k subscribers.
beehiiv logobeehiivNewsletter creators and independent journalistsFreemium · from $39/moNewsletter-first platform with referral programs and an ad network, without per-contact price creep.
Klaviyo logoKlaviyoFreemiumDeeper e-commerce automation with store-event data that outgrows Mailchimp's journeys.
Sender logoSenderFreemiumA budget ESP with a generous free tier covering features Mailchimp charges for.
AWeber logoAWeberFreemiumSimilar small-business focus with phone support and simpler pricing.

Quick Picks

Best free alternative
Kit

Creator-focused with visual automations, tagging, and digital product sales — free to 10k subscribers.

All Mailchimp Alternatives

Kit

Kit

The creator marketing platform (formerly ConvertKit) — email, automations, and monetization built for creators.

FreemiumEmail MarketingAutomation+1
Compare Mailchimp vs Kit
beehiiv

beehiiv

The newsletter platform built for growth — create, grow, and monetize your email audience without code.

FreemiumEmail MarketingContent Marketing

Klaviyo

Growth marketing platform for e-commerce with advanced email and SMS marketing automation and analytics.

FreemiumE-commerceEmail Marketing
Compare Mailchimp vs Klaviyo

Sender

Free email marketing platform with drag-and-drop editor, automation workflows, and detailed analytics.

FreemiumAutomationWeb Analytics
AWeber

AWeber

Email marketing and automation platform helping small businesses connect with customers through email campaigns.

FreemiumEmail MarketingAutomation

Frequently Asked Questions

What is the best Mailchimp alternative?

Kit is the top-listed Mailchimp alternative on this page — creator-focused with visual automations, tagging, and digital product sales — free to 10k subscribers. The right choice depends on your budget, workflow, and required integrations, so compare the table above before deciding.

Is there a free alternative to Mailchimp?

Yes. Kit offers a free plan, with paid plans from $25/mo. Other listings may also include free tiers — check the Free plan column in the comparison table.

Is there an open-source alternative to Mailchimp?

None of the alternatives listed here are open source at the moment. If self-hosting matters to you, check each tool's documentation for deployment options.

How were these Mailchimp alternatives selected?

Each alternative solves a similar core task and is an active listing in the directory. The one-line difference next to each tool summarizes how it diverges from Mailchimp in pricing, focus, or capability.