Kit

Kit

The creator marketing platform (formerly ConvertKit) — email, automations, and monetization built for creators.

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What is Kit?
Kit, the platform formerly known as ConvertKit, is an email marketing hub built around creators — writers, podcasters, course sellers, and YouTubers. Beyond sending newsletters, Kit's strength is its visual automation builder: tag subscribers by behavior, branch sequences by interest, and run evergreen funnels that sell products while you sleep. Landing pages, forms, and a Creator Network for cross-promotion handle audience growth, while Commerce features let you sell digital products and paid newsletters with no separate storefront. The free plan now supports up to 10,000 subscribers, making Kit unusually generous for starting out. Compared to newer publications-focused tools like beehiiv, Kit leans toward marketing automation depth: it's less about publishing a media brand and more about running a creator business on email.
Key Features

Visual automation builder with tagging and behavior-based funnels

Landing pages, forms, and link pages for audience capture

Commerce: sell digital products and paid newsletters directly

Creator Network recommendations for cross-promotion growth

Free plan supporting up to 10,000 subscribers

Use Cases
  • Running evergreen email funnels that sell courses and products
  • Segmenting an audience by interest with tags and behaviors
  • Launching products to a list with automated sequences
  • Monetizing expertise through paid newsletters and digital downloads
How to Use Kit
  1. 1Sign up free and set up your brand and sending domain
  2. 2Capture subscribers with forms and landing pages
  3. 3Build automated sequences with the visual builder
  4. 4Add Commerce products or paid newsletters to monetize
Best For
Creators selling courses, products, or paid contentBloggers and YouTubers building email funnelsSolopreneurs who need automation without complexity
FAQ

Is Kit the same as ConvertKit?

Yes. ConvertKit rebranded to Kit in 2024. The product, team, and plans continued — with the free tier expanded to support up to 10,000 subscribers.

Is Kit free?

Kit's free plan supports up to 10,000 subscribers with one automation and core features. Paid plans starting around $25/month unlock unlimited automations and advanced tools.

Kit vs beehiiv — which should creators pick?

Pick Kit for automation funnels and selling products; pick beehiiv for growing and monetizing a publication with referrals, Boosts, and an ad network.

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