Userlist

Userlist

Email automation built specifically for B2B SaaS, with company-level data.

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What is Userlist?
Userlist is lifecycle email automation designed from the ground up for B2B SaaS. Its defining feature is a proper company-level data model: users belong to accounts, so you can trigger campaigns on what a whole workspace does (or doesn't do), not just individual users — the thing generic email tools get wrong for B2B. It handles onboarding sequences, feature announcements, trial nudges, plain transactional email, and in-app messages, with segmentation on users, companies, and events. The team is known for hands-on onboarding help, including free concierge migration and campaign-planning worksheets. Pricing is straightforward and scales by user count, starting at $99/month.
Key Features

Company-level (account-based) data model for B2B SaaS

Behavior-triggered campaigns from user and account events

Email campaigns, broadcasts, transactional sending, and in-app messages

Visual segment builder across users, companies, and events

Concierge migration and SaaS-specific campaign templates

Use Cases
  • Onboard whole teams based on account-level activation
  • Nudge trial accounts that haven't hit key milestones
  • Send product announcements segmented by plan and usage
  • Consolidate marketing and transactional email in one tool
How to Use Userlist
  1. 1Connect via API, segment integration, or simple tracking snippet
  2. 2Model your users, companies, and key events
  3. 3Build segments and behavior-triggered campaigns
  4. 4Use the included worksheets to plan your lifecycle flows
Best For
B2B SaaS founders and marketersTeams outgrowing Mailchimp/IntercomAccount-based lifecycle messaging
FAQ

How much does Userlist cost?

Plans start at $99/month for up to 1,000 users and scale with user count. All features are included on every plan; a 14-day free trial is available.

What makes Userlist better for B2B SaaS?

Its company-level data model. Campaigns can trigger on account-wide behavior — like a workspace going inactive — rather than only individual users, which matches how B2B products are actually used and sold.

Can Userlist replace my transactional email service?

Yes — it sends transactional messages (receipts, invites, resets) through the same platform, so all customer email lives in one tool with shared data and styling.

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