Frase

Research, brief, write, and optimize SEO content in one affordable workflow.

What is Frase?

Frase compresses the SEO content workflow — SERP research, brief creation, writing, and optimization — into one affordable tool. Enter a keyword and it dissects the top results: headings, questions answered, statistics cited, and competitor structures, then assembles that research into an editable content brief in minutes instead of hours. The editor scores your draft against ranking competitors on topic coverage, while the AI writer expands outlines into sections. It also pulls People Also Ask and forum questions for FAQ targeting. Frase's optimization scoring is lighter than Surfer's, but its research-to-brief speed and lower price make it the favorite for lean content teams.

Key Features

Automated SERP research with competitor outline extraction

One-click content briefs from top-ranking pages

Topic-coverage scoring against ranking competitors

AI writing that expands outlines into drafts

People Also Ask and question mining for FAQs

Use Cases

Cut content brief creation from hours to minutes
Give freelance writers structured, research-backed briefs
Optimize drafts on topic coverage before publishing
Mine question keywords for FAQ and answer content

How to Use Frase

1Create a document for your target query
2Review the automated SERP research and build the brief
3Write in the editor with the topic score as a guide
4Export or publish, then re-optimize as rankings settle

Best For

Lean content teamsFreelance SEO writersAgencies producing briefs at volume

FAQ

How much does Frase cost?

Plans start around $45/month for a solo seat with a set number of documents, with team plans higher. A low-cost trial is typically available rather than a free plan.

What's the difference between Frase and Surfer?

Frase excels at SERP research and rapid brief-building at a lower price; Surfer offers deeper optimization scoring and stronger publishing integrations. Many teams brief in Frase and score in Surfer.

Does Frase write content for me?

Yes — its AI writer expands outlines into draft sections informed by the SERP research. Like all AI drafts, results work best as a starting point that an editor refines for accuracy and voice.

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